I've been reading up on Social Media Marketing and the planning surrounding this "monster". I've discovered that this plan will involve more than just surfing the web and adding friends on Facebook. It's a true science. Keywords, SEO, Blogging, and Tweeting are all a part of it, but so is having someone who knows how to do it consistently and regularly to make it all work. You need rules, guidelines, policies and a written plan. Holy Cow! I'll have to hire someone to do all this stuff, and study nights and weekends to stay on top of it all. I guess that's what it takes to stay competitive in today's market.
I also recently found out that one of our clients in Dallas has two full-time healthcare recruiters dedicated to Social Media recruiting. They will be exploring our new site (www.mymedport.com) later this week to see how it might fit in to their recruitment initiatives.
Man, I was faxing stuff just a couple of years ago. Do we still have fax machines??
Dale
